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Category: Uncategorized

Why the role of Marketing in Sales is a significant one?

Sales enablement   Today, there are more barriers than ever to selling. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed and expect brands to aid them in the education process. This can pose challenges to salespeople as they try to close deals, but it can also present tremendous opportunities. Sales enablement helps sales teams capitalize on those opportunities by reducing friction throughout the buying cycle. Sales enablement is the strategic, ongoing and cross-functional process of providing sales teams with the content, information, training and technology. They need to